Moving Forward

GigaOM is one of our office’s favorite reads and most visited tech blogs. Yesterday, Om Malik, founder of Giga Omni Media, Inc and GigaOM’s executive editor, wrote about Adam Singolda’s Economics of Good Enough.

For those of you who aren’t familiar with Adam Singolda, he is the founder and CEO of Taboola, a New-York based video recommendation company. Singolda started Taboola after serving in the Israeli Army for seven years, working on data mining and solving “unsolvable problems.” From Singolda’s business and army experiences, he developed the Economics of Good Enough which he shared with students at MIT’s Sloan School of Business. In a nutshell, Malik summarizes the Good Enough philosophy in the following one-liners:

  • “Succeed with what you have.”
  • “Failing is a part of the process, not the end of it.”
  • “Golden moments don’t exist.”
  • “Creativity. New world requires new tools.”
  • “Networking. Not as a Rolodex but to create opportunities.”
  • In essence, Singolda’s philosophy is guided by the understanding that today’s tech industry is growing and evolving incredibly quickly. Opportunities to grow, change and attract new customers are constantly available. Competition however, is equally as present and abundant. The resulting challenge is that the potential to succeed is always increasing, as is the potential to fail.

    Keeping the new economic climate in mind, we find Singolda’s philosophy very helpful. If we want to be competitive in today’s market, we have to keep moving forward. In light of the dynamics of today’s market, we don’t have the luxury of taking our time to make decisions in order to avoid failure. Small setbacks in the face of constant innovation is to be expected and embraced. We all have to adapt to the challenges of the new face of competition if we want to succeed.

    So, what does this mean for our CRM software?

    Well, since launching the first edition of the software, we have been vigilant in releasing new and improved versions of our professional services automation (PSA) software on a regular basis. Instead of just broadening the scope of our CRM’s features and functionality with our next version however, we are “Networking” to create collaborative opportunities for new and exciting integrations, and a new realm of functionality for our users.

    We are moving forward and we are taking this CRM and PSA software and the community to the next level of competitiveness. Not only are we improving the ease-of-use and functionality of our business automation technologies, but we are also adding additional layers of features to make the software more competitive and your business more prepared to stake a claim in today’s market.

    Stay tuned for news from us about how, together with our CRM and PSA software, we can all move forward!

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